Facebook Page | Create New Facebook Page | Facebook Pages App

Facebook page is a public profile specially designed, structured and created for businesses, celebrities, education, and other related functions. A Facebook page does not work like a personal profile because facebook pages gain ‚Äėfans‚Äô and not ‚Äėfriends.‚Äô

Do you want to create a Facebook page but don’t know how then don’t worry as in this Create New Facebook Page Guide, I will show you in detail how to create a Facebook page and how to set up your Facebook page so you begin to connect with your customers and fans.

Fast Way to Create a Facebook Page?

  • Visit¬†facebook.com/pages/create¬†
  • Click on the options available to choose a page type.
  • Fill out the required forms
  • And then, follow the on-screen instructions to complete the registration.

Note: Anyone with a Facebook account can create Facebook Page, but only official representatives can create a Page for an organization, business, brand or public figure.

Also See: How to set-up Facebook Marketplace

How to Set up Your Facebook Page

After you have created your Facebook page there are some free features, you sure should set up right away in order to enable you to connect with new and existing customers easily.

Start by giving your Page a profile picture and a cover photo that best represent your business. To add additional information, click About below your Pages profile picture and then click Edit Page Info. Now add the following to your Page:

  • Description:¬†Click¬†+ Edit About¬†to add a short description to your Page. Keep your description brief (1‚Äď2 sentences).
  • Contact Info:¬†Add a phone number, website, and email address. People who visit your Page can access this information to get in touch with you.
  • Location Hours:¬†If your business or organization has a physical location, consider adding an address and business hours so that people know when and where to visit you.
  • About and Story:¬†Let customers know what your business is all about and share the story of how your business came to be. In the¬†About¬†section, click¬†+ Edit story¬†to add a story to your Page. If you want to share additional information about your business or organization, consider adding a story. Stories can include things like when your business was founded, what you specialize in, your mission and much more.

How to optimise your Facebook Page

  • A custom template:¬†You can update the layout of your Page to best match your business type or goals in your Page¬†Settings. You can choose templates for venues, nonprofits, politicians, restaurants, shopping, services and more. You can view details about each of the templates from your Page Settings and update to a new template if you choose.
  • A unique username: It’s easier for people to find your Page in search when it has a unique username. Pages with usernames can also create custom URLs that let people quickly visit and message them.
  • A Call-to-Action button:¬†A CTA button is a great way to drive people who visit your Page to take action you care about, like booking a service or getting in touch with your business. Call to action buttons appears prominently at the top of your Page or at the bottom when viewing on your phone. The buttons are easy to add and can help you drive real business results. You can change your call to action at any time.
  • Create a Group:¬†Groups provide a space to communicate about shared interests with certain people. You can create a group for your business to connect with specific people.
  • Set up messaging:¬†Your business will have access to Messenger after you create your Page so you can interact and respond to messages from customers. You can set up instant replies¬†so that anyone who sends you a message gets an automatic response letting them know you’ll get back to them shortly. You can also¬†set up an away message for any time you’re not available on Messenger because you’re away but want to let people know you’ll get back to them soon.

Tip: Do well to get a ‚ÄúVery responsive to messages‚ÄĚ badge added to your Page. This lets people know you can be reached easily through Messenger and may improve the credibility of your Page. Once you have this badge, do your best to keep it by getting back to your followers quickly.

  • For Services businesses:¬†Start by making sure your Page is using the Services¬†template. Add a¬†Services menu¬†so people can browse your offerings. Make sure¬†Recommendations¬†are turned on so customers can review your business. If your business accepts appointments, consider setting up¬†Appointments on Facebook¬†to manage your appointment calendar directly on Facebook and allow customers to book directly from your Page.
  • For Restaurants:¬†Start by making sure your Page is using the Restaurants¬†template. Then¬†add a menu¬†to your Page so people can see what you serve. Make sure¬†Recommendations¬†are turned on so customers can review your business.
  • For Retail and E-commerce businesses:¬†Start by making sure your Page is using the Shopping¬†template. If you would like to showcase and sell products directly on Facebook, add a¬†Shop section¬†to your Page. If you primarily sell your products via a third-party website, you can also update your Page¬†action button¬†to drive traffic to your website, and add a¬†Facebook Pixel¬†so you can track conversions from your website.

How to Engage Your Audience

  • Write a welcome post: Create a welcome post for your Page that includes details about your business and why people should like your Page. Provide information about what you’ll share to your Page, like special offers, updates about your business and more.
  • Pin your welcome post: After creating your welcome post, you can pin it to the top of your Page so that it’s the first thing people see when they visit. The pinned post remains at the top of your Page until you change or remove it.
  • Share meaningful content:¬†It’s important for your Page to be active and engaging so your audience knows you’re a legitimate business that cares about interacting with them. If you aren’t sure what you should share on your Page, check out more¬†Page post ideas.
  • Use Page Stories: Page Stories is a freeway let you share pictures and short video segments that bring your audience on a journey from start to finish for anything you might be working on or experiencing. This shares with your followers a meaningful look behind the scenes of your business.
  • Events:¬†Create¬†Events on your Page to build a community around your business and drive foot traffic into your establishment.
  • Make a job post if you‚Äôre hiring:¬†Post job opportunities¬†on your Page for free. Potential applicants can see your job post on your Page in the¬†Jobs bookmark¬†or through¬†Marketplace, and they can learn more about your business before applying so you get informed applicants.

If this article was helpful, do well  to share, in case of any contribution to this article, visit the comment box, thank you.

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